Community News and Insights

Community News and Insights

6 Ways to Create a Healthy Work Life

Sacha R - Thursday, November 15, 2018

Man eating a salad


Business owners and their employees know how busy work schedules can be, whether or not steps are actively taken to stay healthy is a different area to master aside from maintaining a busy schedule. While you or your staff may not always put yourselves first, it’s important to do so as much as possible. Without making healthy decisions, the business’ best foot isn’t being put forward and it might be difficult to accomplish as much as necessary.

6 Ways to Stay Healthy at Work

It’s much more than staying healthy at work, it’s about incorporating healthy options in your life that make a positive impact on your work life.

1. Take Time For You: It’s important to have a positive work-personal life balance. If you or your staff members are spending most of their waking hours working it’s bound to take a toll. Taking your work home with you every so often is okay, but it’s ideal to leave your work behind for the remainder of the day when you leave the office.
2. Getting Enough Sleep: Running on a combination of caffeine and determination can only take you so far, it’s best to add in a good nights’ rest to the combination. When a person gets a proper amount of sleep, especially on a consistent basis, their performance level is likely to increase.
3. Let Go: Like many areas of our lives, work can cause a certain level of stress. There are times when stressful circumstances are unavoidable, but, we need to learn to let go of the frustration and anguish. A healthy lifestyle often begins with letting go of negative feelings and nurturing your mind.
4. Exercise: This almost goes without saying, but having an active lifestyle that incorporates a level of exercise helps to maintain your overall health. Exercising helps you to destress and put things into perspective.
5. Eat Well: To stay healthy at work, it’s important to eat well. Is it okay to indulge with a calzone for lunch? Sure, as long as it isn’t every day or if it’s paired with an exercise routine. Stress-eating snacks during the day or skipping a meal because you’re “too busy” is not the ideal solution. Instead, pack a lunch and make sure enough time is set aside to take a breather and enjoy a good meal.
6. The Right Office: Having your business in an office or retail space that does not encourage a proper work environment or one that is hidden away and your consumers don’t know you’re there can create unwanted stress which diminishes your overall health. Rosetti Properties takes a personal interest in our commercial and retail properties by creating a long-term relationship with our tenants. We also pride ourselves in being able to alter and/or build our office space to suit the needs of your business!

Our professionals are invested in the overall success of those who establish their business in any of our commercial spaces. If your business is in a space that is not conducive to a healthy or productive work week, let us know! We’d love to meet with you and discuss the needs of your business and find a place that will suit your needs the best.



Boosting Your Business’ Credibility

Sacha R - Thursday, November 01, 2018

Office meeting


Running a successful business is more than having a product or service that people are searching for, it’s also about being honest and credible. The credibility of your business can lead to increased customer loyalty. So if the business’ credibility is moderately low, how do they increase it?

Traits of a Credible Business

Brand Identity: If your brand has a solid identity, it helps to encourage the credibility. If your brand doesn’t have a firm grasp on its identity, it may look as though the business is having a bit of an identity crisis and consumers will become weary and unwilling to work with you.

Strategy: With your brand identity in place, decide what is important to the business and what credibility means for your brand. From there, it’s important to build and implement a strategy to help achieve the level of credibility that your business ultimately deserves.

Honesty: If being honest and forthcoming with your clientele isn’t high on your list of priorities, you are strongly advised to reorganize your priorities. While working with customers, whether you’ve sealed the deal or you’re still working on it, they want you to be honest and upfront with them. Once they discover you’ve been deceitful, you’ve more than likely eliminated your chance of working together and increased the likelihood of them telling others of their experience.

The Right Space: As we’ve learned, location is important in every aspect of life; whether it’s the place that we call home or our business’ location. Your office space is very important to your business and can say a lot about your credibility. It’s important to set up shop in a building that accurately represents your business and that creates a positive perception for your customers.

Online Presence: Without a digital presence, people will have a difficult time finding your business. Your competitors are online and building their credibility, your brand should be too. Having a well-planned digital footprint helps to establish the business’ legitimacy.

These are only a few of the tips we have to help boost your business’ credibility. To find a space that is perfect for you, and one that helps to enhance the credibility of your brand, contact us to schedule a tour of our properties. The spaces we have to offer can also be built to suit the individual needs of your business!


Successfully Onboarding New Employees in 5 Steps

Sacha R - Thursday, October 18, 2018

Office building


As the needs of your business grows and changes, hiring new employees is a valuable part of your business’ success. What’s more important than hiring? A successful onboarding process doesn’t end when the last of the paperwork is completed and given to HR. Follow these 5 tips to successful onboard a new employee and set them up for success at your company.

5 Steps to Successfully Onboard a New Employee

1. Checklist: Creating a detailed process, or checklist, is important in ensuring you haven’t missed an important step or piece of paperwork during the first few days with your new employee. Your checklist will make sure they get all of the pertinent information, trainings are completed, and technology is in place.
2. Forms: Prior to their first day, compile all of the forms your newest team member will need to fill out. You will find it’s easiest to have a folder that holds the necessary paperwork, this way the employee can stay organized and return the folder once they’ve completed everything.
3. What to Expect: Once their starting day has been decided, send a follow up email to the employee giving them an outline of what to expect on their first day. Let them know when they should arrive, special instructions for entering the building (if applicable); who to report to, and items they should bring with them. It may also be helpful to send an agenda for the day so they know what their schedule looks like. Perhaps incorporate a team-building activity during this time so that the staff can learn more about each other.
4. Expectations and Fit: First days are always awkward and sometimes difficult to maneuver, especially if the new employee doesn’t know or understand how they fit within your company. Educate them as to how they belong in the business structure and culture; let them know they are more than something miniscule and what your expectations are.
5. Follow-Up Process: Once the paperwork is completed and they’ve begun to get in the swing of things in their new position, follow up with them. During this time ask them how they are adjusting, how they feel about the position, tasks, even the culture. You can also use this as an opportunity to find out what you can do to improve the onboarding process for your business.

Finding the Ideal Location

For your business to be a success, who you have working on your team is important, so is your office space. Shops and office buildings that are difficult to access or far away from desirable amenities could be a deterrent for potential employees and clientele. Finding your ideal location in the Capital Region isn’t as difficult as it sounds. Contact Rosetti Properties today to get started and find your new space!


7 Tips for First-Time Business Owners

Sacha R - Friday, October 05, 2018

People at a meeting

For many of us, it’s a dream to own a business of our own and to be our own boss. To make this dream a reality, and a successful one at that, first-time entrepreneurs should keep the following 7 tips in mind.

7 Tips for Starting a Business

Do What You Know: But, doing what you know also means you need to know what you do. A business that is built around your strengths and passion will have a better chance of success.

Tailor Your Pitch: You never know when you’ll run into a potential client or customer and need to give a quick pitch about your business. It’s important to tailor your pitch to something quick and concise, like a summary, and then if they are still interested, they will que you into continuing.

The Right Space: Where your business is located and the size of your space is also part of your success story. Beginning a business in a location that is difficult to get to, or too expensive for your budget can be detrimental.

Know Your Weaknesses: While we like to think we’re experts at everything, the truth is, we aren’t and we need others to handle what we can’t. By doing so, you will position yourself to be a better business owner.

Prove Yourself: There’s nothing that can kill a business faster than talking the talk without being able to walk the walk. Avoid exaggerating truths and successes and boast about what your company can actually accomplish.

Plan Ahead: There’s no such thing as a perfect plan or a fool-proof plan, planning ahead for the inevitable is essential.

Working from Your Home: Keep in mind that not every client wants to go to your house in order to meet with you. There are also the instances where they drive right past your business without knowing it even exists. It’s important to work with experienced professionals that knows the area and wants to see your business succeed. When you’re ready to see everything we have to offer your growing business, let us know!


What Zoning Laws Mean for Your Business

Sacha R - Monday, September 17, 2018

Office cubicles



Zoning laws, or zoning ordinances, determine how land in any given area is to be used in addition to building regulations which determine the maximum building size as well as the need for fire escapes. Whether you’ve just started a business or you’re determining where to set up shop, it’s important to understand what these laws mean, especially if you’re thinking about running a business from your home.

Zoning Laws

There are numerous zoning laws that business owners need to adhere to, some of which include:
•Setback requirements
•Parking requirements
•Commercial vs residential vs manufacturing
•Types of buildings that can occupy an area
In addition to understanding zoning laws for your business, you will also need to know what zone your building is in and if the business is allowed in the particular area.

Reasons to Get Out of the House

While it may feel efficient for you, the business owner, to conduct your business from your home it could cause conflicts that haven’t crossed your mind. Take into consideration the following:
•If you have a staff working from your home, is there enough parking? Take into consideration the amount of employees and if there will potentially be room for customers and clients as well.
•Are you prone to visitors? Most of us have a neighbor or family member who enjoys dropping in simply because they were “in the neighborhood”. This is not beneficial for a business owner who is trying to project a professional image for a client.
•How much space can you allocate to the business without losing personal space? It’s important to remember how much space desk and equipment require, especially if there is more than one person working from your home.

Contact Rosetti Properties

To avoid the inevitable hassle and headaches that are associated with running a business from your home, it is best to work with experts who have a vast understanding of the area’s zoning laws and ordinances. Rosetti Properties has commercial properties as well as retail spaces throughout Albany County and the Capital Region. Our professionals pride themselves in their knowledge of ordinances and the ability to build a space that is suitable to the needs of your business. When you set up shop in one of our professional spaces, you feel rest assured that all New York State zoning requirements are met. Another benefit to establishing your business in a professional space, you aren’t as likely to work during your “down” time since your home will be completely separated from your business. To schedule a tour and learn everything Rosetti Properties has to offer your business, contact us today!


How to Keep Your Office Productive

Sacha R - Thursday, September 06, 2018

Meeting at round table


It can be said that the internet is our best friend and our worst enemy. If we need to look something up, find a solution, or take a breather during our day we turn to the internet and it becomes our best friend. However, scrolling aimlessly through feeds and apps or surfing too much of the web can take up a lot of time, making the internet our enemy. So how do you find a balance that works for your office that keeps everyone productive?

Break the Bad Habit

It should come as no surprise that the biggest offenders for time consumption are social media and forums. Unless it is part of your job to be active on either during the day, these tend to be the most obvious culprits. Luckily for those who suffer from spending too much time on social media and find their productivity level dwindling, the internet has also provided an array of browser plugins to help you stay focused.
Some of the plugins will allow you to block certain sites while others will track the amount of time spent accessing non-work related websites and then give you a report showing how much time was wasted compared to your productivity level.


Whether you’re working on a PC, Mac, or some form of a tablet, notifications popping up in the corner of your screen can become a distraction and ultimately lead you to something that can deplete your productivity level. Try adjusting your notifications to only alert you for specific notifications or during certain hours of your day. Emails containing sales and plans for the weekend can wait until a more opportune time.

Office Space

It’s possible that some employees have a hard time staying productive because of the office. Too much clutter caused by lack of organization or space can lower a person’s productivity level. Additionally, if your office layout isn’t conducive to creating a productive powerhouse, then it’s likely that your staff will have difficulty staying on track. Rosetti Properties is invested in the success of those who set up shop in our office and retail spaces. If you are currently in a space that doesn’t turn your business into a productive powerhouse, let us know! We pride ourselves in the ability to create an office space that will suit the needs of your business.


Strengthen Your Reputation as an Employer

Sacha R - Friday, August 24, 2018

Conference table



When it comes to your business, having a reputation that is viewed positively is beneficial in many ways. A strong, positive reputation creates a transparency and authenticity that employees want to work with, and clients want to do business with. So how can you do this for your business?

Be True to Your Values

To have a brand that is effective, set clear and purposeful values that are true to who you are and what your company encompasses. These values will attract job seekers, maintain employees, in addition to garnering business. By doing so, people will want to be employed by your company and consumers will want to do business with you. Ultimately, your values will help your business flourish.

Make Assessments

It doesn’t have to be an awkward conversation or process, but, engage with your employees and pay attention to what is being said about you online. Addressing less than appealing feedback can help protect your reputation with employees as well as those you want to do business with. Feedback can also be used as an opportunity to grow and make necessary changes. Employees and consumers can be your biggest advocates as long as they’re happy!

Find the Right Space

Take into consideration the space your business is in, believe it or not, it can impact how others perceive you. Has your business increased since moving into your current space? Does your space feel tight, cramped, or over crowded? Perhaps you settled for a spot because you felt like it was inexpensive even though it’s kind of difficult to get to or the maintenance is less than stellar. All of these aspects reflect upon your brand and reputation. If this sounds like the current status and location of your business, it’s time for a new place to set up shop! This is where we come in, with properties throughout the Capital Region we’re certain to have a space you will love. Contact us today to get started!



The 5 Things to Consider for Renting a Business Space

Sacha R - Friday, August 10, 2018

Office building


An exciting, but stressful, time for any business owner is searching for the best space to rent. While some business owners may consider utilizing their current space in a different way, this isn’t typically an option that many find feasible. In the long run, it pays to keep a few things in mind throughout your search.

5 Considerations to Make When Renting a Business Space

1. Finances: When it comes down to it, the space you rent will ultimately depend on your finances. It is important to have a budget in mind with an amount you do not want to exceed.
2. Needs: Something many business owners don’t take into consideration are the needs of the business, they can confuse what they need with what they want. When it comes to your business, these are not the same thing.
3. Accessibility: Take into consideration aspects such as the parking lot, building layout, handicap accessibility, as well as accessibilities to nearby roadways. This will also be important if your business often relies on deliveries from larger trucks – remember, they can’t fit everywhere.
4. Location: Not to be confused with accessibility, the location of your business matters just as much as the location of your home. Take into consideration the logistics of the location and if it makes sense for your business. If your clients or distributors are from a specific area, you may find it easier and more convenient to be centrally located.
5. Appearance: As we know, first appearances are everything. Whether you are a retail business owner, or a law firm, what the business and its landscape look like is very important. Customers and clients are more likely to visit your business if it has an upstanding appearance.

Contact Rosetti Properties

To help your business flourish, Rosetti Properties offers commercial and retail spaces throughout Albany County and the Capital Region. Our professionals can help you find the space your business truly deserves. The spaces we offer can also be built to suit your needs! To begin looking at everything we have to offer your business, contact us today!


5 Ways to Increase Prices While Maintaining Customers

Sacha R - Tuesday, July 24, 2018

Office building


When a larger, global company raises their prices, people are typically on either side of the fence. They either don’t mind because the increase is usually minimal while others vow they will no longer do business with that company. What does this mean for businesses that don’t have offices around the globe but rely on their community in order to thrive? How do you raise your prices without losing business?

5 Ways to Increase Prices without Losing Business

1. Make gradual increases: Depending on your industry, products, or services you might be able to increase prices for a certain period of time for new customers or clients while offering a “discounted price” for your longtime customers. However, give them a grace period and have them understand that the discount isn’t forever.
2. Timing: Much like location; timing is key. If you’ve encountered a large amount of customer complaints or suffered from a review that painted your business in a negative light, consider waiting to increase prices. Doing so at that moment will continue to shed a negative light on your business. Instead, rebound with your customers and gain their trust back. Then, once you have reestablished your business with them, start the process gradually.
3. Make eliminations: While this option won’t feel like you’re raising prices, you are creating the same effect for your business. Each business is bound to have a product or service that offer a lot of room for profit. Unless it’s something that always gets people in the door, or if it has a high profit margin, consider eliminating it. This could be done for a period of time as a trial to see how it impacts the business, if you find that it’s a negative impact, you should consider taking a different route.
4. `A la carte items: Many businesses offer add on items which allows for an increase in sales without raising the price of a product or service. Businesses with electronic equipment tend to offer extended warranties; this in turn increases the overall price of the transaction without increasing the price of the product.
5. Be up front: We’ve been told from an early age that honesty is the best policy; this adage still holds true for businesses and their customers. Depending on your industry, products or services, a price increase can be easily explained. Retail shops who only sell products from ethical companies with higher standards for their own employees can easily explain the cost of products and services. Transparency can go a long way when it comes to your customers.

If your business is growing to the point where you’ve begun to run out of space, don’t let that impact your business. Finding a space that is better suitable for your business can help it flourish. Rosetti Properties has approximately 500,000 square feet of commercial space throughout Albany County and the Capital Region. Spaces from retail to commercial offices are centrally located in the area and your customers will find them easy to access. We also pride ourselves in being able to alter the office space to fit the specific needs of your business! Contact us today to schedule a tour of your next business space!


3 Ways Your Office can Enhance Your Brand

Sacha R - Tuesday, July 10, 2018

Conference table


For many business owners branding seems like an outward facing project – portraying a specific image to your clients or how the general public sees you. However, what happens inside your building is just as important. Branding for your company doesn’t end with your digital appearance or signs on the outer wall of the building, it is essential to ensure your office building is accurately representing your brand as well.

3 Ways to Portray 

1. Lighting: It can seem like a small detail, but lighting can have ayour Brand in your Office deep impact on everyone’s mood, productivity, as well as creativity. This is particularly true with natural lighting; the more natural light the better. What does this have to do with your brand? Your employees represent your company and are, in essence, your brand.

2. Customizations: Making your employees feel as though they belong to a team encourages positive branding. Adding customized signs, artwork, or color coordination throughout the office creates an additional level of branding while bringing your employees together.
3. Personal Touches: Signage throughout the office with your brand’s logo or name is great for its purpose, but, employees should be encouraged to decorate their space. Personal touches added to employee spaces create a sense of community and pride in working for your company which creates an extension of your brand.

While many property management companies will tell you that all you need is a trendy building to become successful, that isn’t actually the case. Creating values that your employees value and embrace as much as you do creates a positive reflection of your brand that will be evident to your clients. If you feel as though your space is restricting your ability to create a positive reflection of your brand, then it’s time to find a new place to set up shop. Contact us today to schedule a tour of the properties we have to offer throughout the Capital Region!