Community News and Insights

Community News and Insights

Why You Should Still Open A Retail Store

Sacha R - Thursday, November 07, 2019

brick and mortar vs online

There is a common myth that brick and mortar stores will soon be a thing of the past. With the rapid rise in online shopping, Amazon Prime, and shopping holidays such as “Cyber Monday”, it can be easy to believe that physical retail spaces don’t matter anymore. When the rest of the world is going digital, why wouldn’t the same hold true for shopping?

The Rise of eCommerce

The year is 2014. Brands like Warby Parker and Casper are taking Instagram and Facebook by storm with their sleek aesthetic, unique branding proposition, and innovative products. Even better are the user-friendly websites that make online shopping simple and, dare we say, enjoyable.

Today there are 20 other companies trying to be the next Warby Parker, Casper, or Dollar Shave Club. Each has a strong social media presence and follows you around the Internet with expertly designed and targeted ads. However, there is little that sets each business apart from the other and many are being left in the dust. The Internet has proven to be a hard place to create an individualized shopping experience.

As a result, companies who emerged as eCommerce giants have taken to opening physical stores. Warby Parker now has over 64 locations in the U.S. and Casper mattresses can be found in over 1,000 Target stores nationwide. So why the shift back to brick-and-mortar stores?

Experience Over Convenience

When shopping online, a person’s experience is limited to a website’s functionality and customer service representatives. There is minimal personalization and many websites look the same.

Brick-and-mortar retail spaces provide shoppers with an overall experience. Everything from the wall color, how the store smells, lighting and music is chosen with the customer in mind. It’s these details that allow companies to distinguish themselves and keep customers coming back for more.

Many are also realizing that it’s worth being able to touch, see, and feel certain items before choosing to buy them. We’ve all had an item arrive at our doorstep that, upon opening, isn’t quite what we were expecting. While shopping for clothes online is convenient, being able to try them on in store eliminates any worry that they won’t fit.

There is another myth that Millennials are the reason brick-and-mortar stores are failing. While they shop both online and in-store, they’re actually much more likely to make a purchase in-store. Millennials have a need for instant gratification and don’t want to wait for items to be shipped. A physical store allows shoppers to browse at their leisure and then purchase the item they like right away.

Best of Both Worlds

While brick-and-mortar isn’t going away, neither is online shopping. As a result, many companies are combining the two worlds through apps and mobile shopping. Target offers coupons that shoppers can only access through their app. CVS uses location services to notify shoppers of offers and deals once they arrive at one of the drugstore locations. Mobile apps create a personalized in-store experience unlike any other.

What to Consider When Opening a Retail Store

  • Consider the location of your business and obtain foot traffic numbers so you know how many people to expect at your store.
  • Do your research. Be certain there is a market for your business and that it is relevant to the community.
  • Define the customer experience. Millennials want an experience that is different than online and “worth the drive”. Create a mobile app to enhance the brick-and-mortar experience for your customers and ensure your customer service goes above and beyond.
  • Create a strong social media presence that highlights the unique elements of your store. This will attract your customers and make them want to see your store for themselves.

Ready to open your own retail store? Rosetti Properties offers retail space in Albany, NY perfect for businesses of all sizes. Get in touch today and become the store your customers will love to shop!

Work-Place Parking Lot Etiquette

Sacha R - Friday, October 25, 2019

workplace parking lot


Parking lot etiquette (no, we did not make it up) is a crucial but often forgotten about element to employee happiness. Where and how employees park can improve morale, make you an employer of choice, or lead to hard feeling among co-workers. A clear parking policy that includes etiquette will ensure your employees have a good start to the beginning and end of their day.

Creating Parking Lot Etiquette

Assign Spots

Don’t just give the best spots to the top executives and let the remaining employees fight for what’s left. This can be insensitive, create a visible caste system, and create morale issues. Identify desirable spots in a garage, those that are in the front row, or closest to the door and assign them to key personnel as perks. In addition, use one for an employee-of-the-month reward and another for any employee who may be pregnant.

ADA Requirements

The American with Disabilities Act sets regulations for handicapped parking spaces. You must follow the regulations or face stiff fines. Consult with a qualified attorney to set up your parking spaces correctly.

Diagonal Parking

Some people like to ignore the lines of a parking lot and park on a diagonal to avoid scratches and dent. Discourage employees from doing this as it limits the number of spots in a lot and creates bad blood between team members.

Customer Parking

If you’re a retail business or regularly have clients coming to the office, make to block off the best spots for them. Your customers will thank you and your employees won’t be able to argue with putting the customer or client first.

Eliminate Trash

Discourage employees from throwing trash from their cars in the parking lot. This makes your workplace look unkempt and requires someone else to pick up the garbage. Encourage people to throw their trash away by placing a garbage can or two in the lot.

Storing Cars

Cars should not be kept in a company parking lot for more than a few days. If an employee will be traveling out of town, encourage them to take an Uber into work or get a ride from someone else. While impractical, a vehicle that’s left in one of the best parking spots can irritate others who would like to park there.

If you’re in need of a bigger office and more employee parking, get in touch today! Our office buildings are located throughout the Capital Region and all offer ample off-street parking. Close proximity to Albany, Schenectady, and Troy make our commercial spaces convenient for everyone. We pride ourselves in giving everyone the ability to select office space in the location of their choosing, so you know you’ll be renting a space that works for you!

What is Activity-Based Working?

Sacha R - Friday, October 04, 2019

activity based working office floorplan

If you’ve attended a trade show, conference, or even just talked with your friends recently, you may have heard about activity-based working (ABW for short). ABW is rapidly becoming one of the most popular workplace strategies and organizational trends.

With ABW, it’s left up to employees to decide where to work depending on the type of work they’re doing. There are no designated desks, instead they can work in the kind of space that best supports the task at hand.

What’s Behind the Shift?

The type of work employees are performing is changing. The image of 50 employees silently working at rows of desks is long gone. Instead it has been replaced with people collaborating, meeting clients outside of the office, and using new technology to brainstorm ideas. Computers now take care of a wide range of routine tasks, freeing up workers for more value-add, idea generation, and problem-solving activities.

Employers are also beginning to be influenced by universities. When a student is getting their degree, they have a choice to work on a group project at the library, someone’s apartment, outside, or at a coffee shop. Entering the workforce where all work is done at a desk or in a conference room is startling and foreign. Those who want to attract and retain young, talented people must embrace new ways of working.

That being said, for those who are already in the workforce, they must adapt to ABW. It can take time to adjust to the idea of no longer having a desk that is “yours”. Instead, everything is shared and you’re free to move about as you wish.

9 Surprising Stats About Activity-Based Working

  1. Nearly 70 of participants in a study by Dutch researchers Susan Smulders and Denise Clarijs say an activity-based working environment increases their productivity, and two-thirds feel their work is more stimulating
  2. Over 60 percent of respondents in Smulders and Clariji’s survey say they have more energy in an activity-based working environment
  3. British utility company National Grid reduced operational costs by $11.43-14.29 million by implementing activity-based working. It also saw an 8 percent increase in overall productivity.
  4. 88 percent of highly engaged employees have the option to choose where in the office they work based on the specific task(s) they need to do
  5. Almost 80 percent of employees say their productivity is influenced by whether or not they have access to a quiet room where they can focus
  6. After adopting activity-based working, workplace design firm Oktra was able to eliminate 30 percent of desks
  7. 81 percent of employees at businesses that use ABW say the company culture supports mobility and flexibility
  8. 98 percent of highly satisfied employees work at a company where they have the freedom to move around the office during the day
  9. 78 percent of employees who work in an activity-based working environment say they are satisfied with the support they receive for planned meetings

Implementing Activity-Based Working

If you’re considering implementing activity-based working, there are several things you want to consider.

Be Inclusive

When designing your space, make sure it meets the needs of both the extroverted and introverted members of your team. While some like to work in silence, others like to have a lot of commotion and stimulation. You also need to include rooms to take conference calls in private and areas that encourage collaboration.

Respect the Three Pillars

People, technology, and spatial elements all play a critical role in ABW. Providing different spaces for different tasks is useless if people don’t have the mobility enabling technology to use them and the boss still thinks ‘work’ must be completed at a desk.

Ask for Employee Input

Before you begin to implement the cultural change, create a survey and request that your employees fill it out. Ask about their work habits, the tasks they do on a daily basis, and how they prefer to work. You’ll gain insight into a plan that will work for your company and help you retain your workforce.

Finding the Right Space

If you want to implement Activity-Based Working but don’t have the office to do so, get in touch with us today. We manage over 500,00 square feet of commercial space in the Capital Region and guarantee we’ll have the right office for you. With the ability to alter and build to meet your needs, you’ll have your Activity-Based office culture implemented in no time.

Creating the Perfect Office Environment

Sacha R - Tuesday, September 17, 2019

perfect office environment

As a business owner, you spend a lot of time and money on office and meeting environments. A lot of thought goes into creating the optimal office design for productivity and a lot of time is spent sitting in meetings. However, did you know that two basic environmental factors can have the biggest impact on productivity?

Looking beyond fancy technology and comfortable chairs, temperature and air quality are the foundations of a good office environment.

Worker performance could be increased by 20% if the fresh air supply in offices and meeting rooms was improved, finds a report developed by Sharp and workplace psychologist Dr. Nigel Oseland. The report identifies temperature as a key environmental factor that has an impact on memory recall, attention span, and creativity, which all affect performance.

The Perfect Temperature for Productivity

It’s a tale as old as time, half the office is freezing while the other half is too hot. There is a constant battle over the thermostat and no one can ever win. According to Dr. Oseland, however, there is an ideal temperature.

Temperature, and other related environmental variables affect thermal comfort which in turn affects performance. Human physiology and cognitive functioning are less effective outside of normal core body temperature levels. This is essentially to say that if it’s too cold or too hot we become distracted and can’t focus on our work.

Research has found that performance declines by 2% for each degree above 77 Fahrenheit and by 4.7% for each degree below 70 Fahrenheit. The ideal meeting temperature lies anywhere between 70 and 77 degrees Fahrenheit. It’s also been found that gradually decreasing the temperature to 65 degrees an hour before the end of the work day can help fight the afternoon slump and boost productivity.

Air Quality and Indoor Air Pollution

Air quality refers to the level of pollutants in the air, including Volatile Organic Compounds (VOCs) released by some furniture and building materials, and Carbon Dioxide exhaled by people and created during the burning of fossil fuels. To combat poor air quality, a regular supply of fresh air through a ventilation system of from windows is necessary.

Improved ventilation can result in up to an 11% increase in productivity. High CO₂ levels can have a negative impact on information retrieval, subjective workload, perceived fatigue, and lack of motion. Decision making skills and reading performance will also decrease if CO₂ levels are too high.

“Studies have repeatedly shown that uncomfortable environmental conditions can negatively affect performance in the general office space and meeting rooms. This provides a strong business case to control and adapt these conditions in order to boost productivity and worker performance in meetings”, comments Dr. Nigel Oseland.

Creating the Ideal Office Environment for You

Indoor environmental conditions affect performance in the general office space and meeting rooms. Temperature and air quality affect health, wellbeing, performance, mood, and motivation. Uncomfortable conditions can negatively impact employee performance and productivity, including concentration, creativity, reading, and mental math.

When it’s time to make the decision to renew your office lease or find a new location for your business, consider moving to a building that can support an ideal environment. Our office “A” rated offices can be customized for your needs, ensuring that your employees are working in a productive environment every day.

Explore over 15 office locations in the Capital Region and contact us to schedule your tour!

Creating a Customer Centric Business Culture

Sacha R - Thursday, September 05, 2019

Customer Centric Business Culture

In a time when businesses and brands are focused on the consumer and the customer experience, it’s more important than ever to develop a customer centric business culture. A customer centric business culture starts by focusing on your own employees. When your employees are engaged, the exceptional customer service and loyalty will fall into place

Companies with engaged employees see 233% greater customer loyalty and enjoy a 26% greater annual increase in revenue. Loyalty will cause employees to love and support the company they work for, and in turn they will naturally promote, share stories, and inspire the customers they interact with.

Defining Employee Engagement

Engagement isn’t just coming to work, going to meetings, and accomplishing daily tasks. An engaged employee is excited about their job, works well with other employees, and constantly looking for ways the company can improve.

An engaged employee is likely to be:

  • Active on social media and various online communities
  • Sharing stories and experiences that enrich the company’s reputation
  • Asking questions meant to improve and inform company processes
  • Speaking positively about their work and experiences
  • Encouraging other team members and customers

Strategies to Build Employee Engagement

Share Success Stories

Without success stories, morale will be low amongst your employees. Meaningful experiences and employee wins encourage your team to work harder and get excited about the work their doing.

Sharing the right success stories will help team members relate. Three out of four employees want to stay up to date on their company’s current events. It doesn’t matter how you share updates – email, social media, or a company network will all suffice. It just matters that you’re doing it.

Make Sure Your Employees Are Heard

By simply listening to your employees, you’ll know if they’re happy or not.

Only 22% of companies survey their employees on a quarterly basis or more, 79% survey their employees annually or less, and 14% never survey their employees. Having a way for employees to share experiences, both good and bad, is necessary for company success. Employees who feel their voice is heard at work are 4.6 times more likely to feel empowered, which leads to better performance.

Earn employees trust by showing that concerns or complaints are taken seriously, and no one is reprimanded or singled out in response.

Stay Connected

Go beyond basic chat apps and email to create an employee digital community. Creating a simple forum or a more sophisticated custom app will create an online community that is always accessible.

Within the employee community, make sure that peer-to-peer messaging is an option. The feature taps into the “gotta have it” mentality, making it highly desirable for modern workforces. In-app messaging can increase engagement ratings and regularly brings in rates of 26% for medium-performance apps, and up to 44% for high-performance apps.

Among the many benefits of creating an employee community is connecting different teams and departments. They’ll be able to learn from each other, collaborate on projects, and be in the loop about different events going on within the company.

Have Fun!

No one likes a boring workplace. Making some aspect of the day or week fun boosts everyone’s mood and gets people involved. Having monthly team lunches, holiday parties, or raffles and prizes gives employees something to look forward to as well.

Even small efforts like promoting social campaigns where employees participate can build a sense of fun in your organization. It also attracts new employees as people who are job hunting want to work for a business that has a positive company culture

Building an exceptional customer experience starts from the inside out. As technology and customer expectations change, it’s the culture or employee community that remains intact and will carry over as you adapt from one strategy to another. Developing a loyal, engaged community with your employees today is imperative to tomorrows business successes.

Can’t Concentrate at Work? This is Why

Sacha R - Thursday, August 22, 2019

can't concentrate at work

Did you know that a loss of visual privacy is the number 2 complaint from employees who work in an open office? Distractions pull employees away from their screens and disrupt the work flow. Visual noise, or the activity and movement around the edges of an employee’s field of vision, disrupts concentration, analytical thinking, and creativity. All in all, visual distractions are not good!

So, on top of disruptive noise (which is the number 1 complaint about an open office) how do you combat visual noise? Keep reading to find out!

Evaluate the Layout

In an open office, people are often sitting very close together. Desks are either pushed together so they’re touching, or everyone is sitting at a long table. Constant moving from neighbors is enough to pull a person’s focus away from their current task to see what’s going on.

Redesigning the floor plan to have desks separated by walls, corners, and even plants will benefit everyone. If this isn’t an option, just pulling the desks apart or ditching the family style seating will help to limit the distractions.

No One Likes Being Watched

Being visible to managers and bosses has the tendency to make employees feel pressured to conform to their expectations. Constantly trying to look busy can take away from time spent reflecting and brainstorming new ideas – two tasks that are just as important as actively typing on a keyboard.

In fact, it has been proven that workers are 10% to 15% more productive when working behind a wall or curtain where their supervisor can’t see them. Employees feel more comfortable experimenting and developing new ways to solve problems. A watchful eye from upper management may be doing more harm than good.

Eliminating Visual Noise

In addition to rearranging desks and buying some new plants, there are several ways you can decrease distractions to help your employees.

  • Install oversized, curved monitors to avoid distractions
  • Build quiet rooms or designate quiet spaces for employees to focus
  • Install frosted glass panels between desk to act as a buffer
  • Paint the walls of high traffic areas a darker color that is less distracting to the eye
  • Install 3-sided privacy screens to help workers focus

Build Your Business How You Want It

Somewhere between cubicles and private offices and one giant room, a happy medium exists. It’s a place where employees can collaborate when necessary but can also work privately on their own tasks without distraction. The experts at Rosetti Properties can help you get there!

Rosetti Properties owns and manages over approximately 500,000 square feet of commercial and retail space in Albany County. Our commercial buildings are “A” rated and offices can be altered to meet the needs of your business. Contact us today to learn more about our properties.

How to Make Your Open Office Private

Sacha R - Tuesday, August 06, 2019

Open Office Floorplan

Remember five years ago when you decided to redesign the office to have an open floor plan? The idea was exciting, and your employees were on board with the decision. Fast forward to now; privacy is at an all-time low and employee’s productivity is suffering. So how do you encourage collaboration while still offering privacy when it’s needed? We have a few suggestions.

Redesign Your Open Office

The feeling that someone is watching you work is an unsettling one. The need to take a phone call, read a confidential email, or simply sit in peace, arises at least once a day. A lack of privacy fosters a need to constantly be working, even if that work is unproductive. Your manager may be watching so you better type for the sake of typing!

To create an environment that is built on trust and encourages employees to do their best work, consider a few changes to the office layout. Moveable panels allow team members to create a collaborative workspace on a whim. Installing dividers between desks will offer privacy without the stifling feeling of cubicles.

If visual privacy is the issue, a screen filter is a great option to stop snoopers in their tracks. Screen filters allow the user to see what’s on the screen if they’re looking straight on. If they look from an angle the screen appears to be black. This provides employees the comfort to respond to confidential emails or prepare for a performance review without the fear of someone reading over their shoulder.

Plants will also provide some visual privacy while white noise can drown out conversations. Wool or felt can be used to line cubicles to keep sound levels to a minimum.

Activity Based Planning Model

With an activity-based planning model, employees have the option to work at their desk, a phone booth, or a small meeting room. Phone booths are ideal for conference calls and demoing new software, while meeting rooms are perfect for, well, meetings.

With the activity-based planning model, you may want to think about implementing some rules and new tools for each of the areas. No phone calls at a personal desk will encourage the use of phone booths. Providing employees with laptops will enable them to freely move about the office while keeping their work with them.

With an activity-based planning model you can trust that your office will be productive, engaged, and private!

Lead by Example

Many times, employees feel like they can’t use the amenities and spaces provided to them at the office. Even if private rooms are available, utilizing one could be seen as goofing off. For this reason, it’s important that managers make use of the phone booths and meeting spaces just as employees should. Take your phone calls in a private area and pull people into a meeting room if you need to have a discussion.

Need a new office to call home? Learn more about our “A” rated commercial buildings and how we can customize the space to fit your needs. A productive and engaged office can be in your future!

Tips for Finding A New Office Space

Sacha R - Wednesday, July 24, 2019

Tips for Finding a New Office Space

There’s nothing better than seeing your company grow and expand. Sales are up, employees are happy and you’re hiring more team members. More often than not, a growing company requires a bigger office space. If your company has outgrown its current location, keep reading for our tips on finding a new office space.

Talk to Your Property Manager

Assuming you’re renting your current space, talk to your property manager! It’s likely that they have a building that will suit your needs or know of one that will be available soon. They may also allow you to keep your existing lease terms despite the move. The worst they can say is no, so it’s worth a shot!

Consider Multiple Offices

With email, online chat systems and video conferences, it’s no longer necessary to have all of your employees in one office. Consider opening a second office and moving some employees there. Having employees in multiple locations opens up more opportunities for new business as well.

Prioritize Company Culture

Where are most of your employees commuting from? Finding an office space an hour from where most of your team lives is not going to go over well. If you can find an office that will make the commute simpler for your employees that’s even better.

It’s also important to think about how your company operates. Is there a lot of collaboration or do people mostly work on individual projects? Do you want each person to have an office or will an open floor plan be better? This will influence the type of layout your new space will have.

Get the Word Out

Let people know that you’re looking a new space. Post on social media, add a line to your email signature, and ask around. You never know who knows of an office that will suit your needs. A good message for social media may be, “We’re growing! If you know of an available office space, please pass the information on to us.”

Focus on Engagement

When an office is so full that people become too close for comfort, you know it’s time for a move. If it’s hard to schedule a meeting because the one conference room is always in use or the parking lot is full with only 5 cars in it, employees start to get angry. An enjoyable work environment leads to more productive employees. It’s in your best interest to look for a new office that will boost morale and productivity.

Search Our Properties!

When it comes to office space, Rosetti Properties has you covered! We own and manage 500,000 square feet of commercial and retail space in Albany County. Our commercial buildings are “A” rated and be altered or built to meet your needs. If you’re looking for an office with 5 meeting rooms, space for a ping pong table, and a full eat-in kitchen, you’ll find it with us.

Discover our available properties and contact us today to discuss your new office.

How to Tidy Up Your Business

Sacha R - Monday, July 08, 2019

Coworkers Looking at Chart

While the hype surrounding Marie Kondo and her Netflix show, Tidying Up With Marie Kondo, has died down, the decluttering method is still as useful as ever. The series offers viewers organization tips to rid their homes of clutter and live a simpler life. Marie Kondo has created a global sensation, teaching others to only keep happiness inducing items, fold each item in a dresser drawer, and to “thank” items before discarding them.

The advice, however, is not just for your home. The “KonMari” organizing method can be applied to your business to tidy up daily operations and the sales process.

Declutter Your Client List

Start by spending quality time with your clients. Or rather, your client list. Scrub the list of CRM contacts, potential clients, or leads that have gone cold. You don’t need to chase after every person who has come in to contact with your business, because truthfully not every client will be a good fit.

Once the cold leads have been scrubbed, it’s time to consider your current clientele. Are there clients that require more energy than they’re worth? What about clients that you have outgrown or that are actually costing you money? Evaluate your clients and come up with a plan to cut ties with the ones you no longer enjoy working with. You’ll be happy you did in the long run.

Evaluate Your Sales Process

When you started your business ten years ago, your sales process was a well-oiled machine that was reliable and up to date. Now? It’s out dated and could use a refresh.

Do you like the CRM system and other sales tools you’re using? Is there a conference or trade show you attend every year despite receiving very few leads? Are there steps in your sales process that have much lower conversion rates? Take good look at the entire sales process and ask yourself if there is any part of the process that isn’t working but your keep doing “because that’s how it’s always been done”?

Establishing, learning, and implementing a new sales process can take time, but it’s necessary as your industry and business grows. Demo new sales tools, write new call scripts, evaluate your company mission statement, and set up trainings for your sales team. When everyone is on the same page, you’ll be amazed at how quickly new leads can come up.

Set S.M.A.R.T. Goals

It can be easy to go about daily operations just to “get the job done”. This mentality will cause your business to go stagnant, with no direction or goals in sight.

Take time to set S.M.A.R.T. goals so you develop clarity and direction on your next steps. S.M.A.R.T. stands for the following:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

S.M.A.R.T goals will hold you and your team accountable and are more likely to be achieved than a more generic goal. An example of a S.M.A.R.T goal that will encourage growth in your business is “Develop three new sales scripts in three weeks”. There is direction, it’s time bound, and you will clearly be able to tell if the goal was met or not.

Be Grateful

The last step in the “KonMari” method is to thank every item you plan to either donate or throw out. While this may feel uncomfortable at first, it will help you practice gratitude and recognize how far you’ve come. Even if your sales process, a current client, or some other aspect of your business is no longer a good fit, it still served a purpose. Be grateful for it and welcome new opportunities!

Perhaps through this process you’ve recognized a need for a new office building. Your current space isn’t working for you or your employees and it’s time for a change. Rosetti Properties offers commercial and retail space throughout Albany County that can be customized for your needs. Get in touch with us today to schedule a tour!

Four Ways to Matter to Millennials

Sacha R - Wednesday, June 19, 2019

team meeting with laptops

By now there is no way of denying that Millennials choices and preferences have a profound impact on the way companies operate. The youngest Millennials’ are 22 years old, meaning many are now in the work force or will be entering it soon. Their influence is shifting the way people work – forcing companies to change their ways to connect with this important generation.

Make Flexibility A Priority

Millennials are blurring the lines between work and free-time. They bring their work home with them and take their social expectations to the workplace. Many Millennials say that is they’re not finding what they need at their jobs, they’re willing to pick up a side hustle or turn to full-time freelance work.

72% of Millennials say it’s important for them to work for a company that offers flexible working arrangements. As a business owner this means providing laptops and smart phones so your employees can take their work with them. It also means allowing employees to set their own hours, in addition to allowing them to take breaks when they like. Showing that your trust employees to get their work done on their own time goes a long way in building a strong team.

Make Your Values Known

Across 11 markets surveyed globally, Millennials are more likely than Baby Boomers to say it’s important for them to work for a company that shares their values. They’re also 1.5X more likely to say their workplace is a community. When Millennials are considering which company to work for, they often evaluate if they feel aligned with the company’s values.

Make sure you have a page on your website that includes your mission statement and company culture/values. This page will allow Millennials to assess if your company is one they want to apply to work for.


One of the most important things to Millennials is transparency. They want businesses to communicate openly on social media just as much as they do. Millennials say the top three topics they want companies to be transparent about online are company values, changes to products and services and employment practices.

Post photos on Instagram of company outings to communicate to Millennials that your employees get along and enjoy being together. You should also share press releases and statements recognizing employees when they’re rewarded for their achievements. These posts attract potential employees, letting them know that they’ll be valued at your company.

Leverage Technology 

No one wants to work for a company that is stuck in the stone ages. Millennials embrace technology that makes their lives better and your company should too. Introduce online sharing platforms and leverage live video and messaging to allow co-workers to communicate. 87% Millennials say they value being able to message colleagues so if you don’t already have a chat system, now is the time.

Millennials are also 1.4X more likely than Baby Boomers to say that AI will help people lead more organized lives. So, while AI is certainly a bit more difficult to implement a chat system, it’s worth looking in to.

Millennials are bringing new expectations to the table and establishing new ways of working. From desiring flexible work arrangements to using the latest in technology, Millennials are setting the new standard for how businesses operate. Adopting their values will help your company stand out to Millennials and attract the strongest employees amongst this influential generation.