While the hype surrounding Marie Kondo and her Netflix show, Tidying Up With Marie Kondo, has died down, the decluttering method is still as useful as ever. The series offers viewers organization tips to rid their homes of clutter and live a simpler life. Marie Kondo has created a global sensation, teaching others to only keep happiness inducing items, fold each item in a dresser drawer, and to “thank” items before discarding them.
The advice, however, is not just for your home. The “KonMari” organizing method can be applied to your business to tidy up daily operations and the sales process.
Declutter Your Client List
Start by spending quality time with your clients. Or rather, your client list. Scrub the list of CRM contacts, potential clients, or leads that have gone cold. You don’t need to chase after every person who has come in to contact with your business, because truthfully not every client will be a good fit.
Once the cold leads have been scrubbed, it’s time to consider your current clientele. Are there clients that require more energy than they’re worth? What about clients that you have outgrown or that are actually costing you money? Evaluate your clients and come up with a plan to cut ties with the ones you no longer enjoy working with. You’ll be happy you did in the long run.
Evaluate Your Sales Process
When you started your business ten years ago, your sales process was a well-oiled machine that was reliable and up to date. Now? It’s out dated and could use a refresh.
Do you like the CRM system and other sales tools you’re using? Is there a conference or trade show you attend every year despite receiving very few leads? Are there steps in your sales process that have much lower conversion rates? Take good look at the entire sales process and ask yourself if there is any part of the process that isn’t working but your keep doing “because that’s how it’s always been done”?
Establishing, learning, and implementing a new sales process can take time, but it’s necessary as your industry and business grows. Demo new sales tools, write new call scripts, evaluate your company mission statement, and set up trainings for your sales team. When everyone is on the same page, you’ll be amazed at how quickly new leads can come up.
Set S.M.A.R.T. Goals
It can be easy to go about daily operations just to “get the job done”. This mentality will cause your business to go stagnant, with no direction or goals in sight.
Take time to set S.M.A.R.T. goals so you develop clarity and direction on your next steps. S.M.A.R.T. stands for the following:
S.M.A.R.T goals will hold you and your team accountable and are more likely to be achieved than a more generic goal. An example of a S.M.A.R.T goal that will encourage growth in your business is “Develop three new sales scripts in three weeks”. There is direction, it’s time bound, and you will clearly be able to tell if the goal was met or not.
The last step in the “KonMari” method is to thank every item you plan to either donate or throw out. While this may feel uncomfortable at first, it will help you practice gratitude and recognize how far you’ve come. Even if your sales process, a current client, or some other aspect of your business is no longer a good fit, it still served a purpose. Be grateful for it and welcome new opportunities!
Perhaps through this process you’ve recognized a need for a new office building. Your current space isn’t working for you or your employees and it’s time for a change. Rosetti Properties offers commercial and retail space throughout Albany County that can be customized for your needs. Get in touch with us today to schedule a tour!