Community News and Insights

Community News and Insights

How to Easily Find Your Next Office Space in Albany NY

Sacha R - Monday, May 18, 2020

office space albany ny

Finding a new office space for rent should never be a one person job. You should seek the opinions and guidance from fellow executives, employees, and your broker so you find the perfect office space for your company. Communication and understanding that finding office space for rent in Albany may take some time are key. However, the wait and effort will be worth it.

Here are four suggestions to help you easily find your next office space in Albany NY.

Finding Your Next Office

Focus on Internal Feedback

As the owner of your company, you may think you have a good idea of what you need in a new office space. However your employees probably have their own suggestions and requirements that you haven’t thought of. By asking for feedback you’ll be able to establish common priorities, guage people’s interest in certain amenities, and show that the opinions of your staff matter.

Another thing to note is that the more information you have to give to your broker, the easier the process will be.

One person is the Point of Contact

Whether it’s you or someone else you trust, appoint someone as the point of contact from the very beginning. This person will attend all office tours, be in contact with the broker, and facilitate all the feedback from internal stakeholders. This is an important step in the office search to avoid confusion and prolonging the experience. Without a point of contact you may have several people touring offices and reporting back with what they think is the perfect one.

How Long Will You Be in the New Office?

Take the time to estimate how long you will be in the new office space for. Evaluate your company growth rate, if you eventually want to buy an office space, and any other factors that may affect your office. In the Albany real estate market, a standard commercial lease is 3-5 years.

Spaces are available with shorter lease teams, but they’re not as common. If you want a rental space for 2 years or less, you should consider subletting an office.

Discuss An Office After the Tour

There is a lot of information to take in while touring a potential office. Once the tour is over, take the time to review the space with your broker and other key decision makers. Discuss the amenities you liked, anything the space was missing, budget, capabilities and any points of concerns.

Rosetti Properties can help you find your next office space for rent in Albany. With over 500,000 square feet of commercial and retail space, we’ll find an office that checks all of the boxes. Our office spaces in Albany are in prime locations as well, such as on Western Ave, New Karner Road, and Watervliet Shaker Road right by the Albany International Airport.


Your new office space in Albany is waiting for you. Get in touch today to start touring properties.


Choosing the Best Location for Your Business in Albany, NY

Sacha R - Monday, May 04, 2020

Rosetti Exterior

Whether you’re moving offices or just starting your business, choosing the right building can be a stressful decision. The space must be the right fit for your business and your employees while also being in the right location. Focusing your attention on a few key areas can help you decide where your office should be located.


The first area you should focus on is your budget. Determine what you can afford to put towards rent each month before you begin looking for your space. Once you know your budget, inform your broker so they can show you offices that you can afford. You don’t want to end up in a situation where you find the perfect space and then realize it’s too expensive.


After setting a budget, the next thing to consider is the size of your company. This includes your company’s current size and prospective growth. Don’t sign a lease for a space that just fits the current number of employees. Find a space that will allow your business to grow if that’s what you foresee happening.

It’s important to be realistic though. If you rent an office that’s too big, you’ll be paying for unused space. Don’t rent an office with enough room for your business to quardruple in size; when you get to that point you can move spaces again.

Type of Company


Does your company work closely with a lot of other local businesses? If so, finding a space close to your clients should be a top priority. If your company doesn’t visit clients face to face too often, you may want to consider finding a space outside of town that is less expensive.

Traffic & Accessibility

If clients come to your office frequently, it’s important to consider traffic and accessibility. The office should be easy to see from the road with ample parking and sidewalk accessibility. You should also consider your employees: where are most of them commuting from, are there enough parking spots for everyone, and is the building in a high traffic area?

Assess the Building

Before you sign the lease, be sure to assess the building and its condition. How old is the building? What condition is the roof in? Is everything up to code? Can it handle your technological needs? If you can’t answer positively about one or more of these questions, it may not be the right office for you.

Our commercial properties in Albany are centrally located and can be modified to fit the needs of your business. From 720 square feet to 30,000 square feet, we have an office for every size business. View our commercial properties and get in touch when you’e ready to find your new office in Albany, NY.

The Difference Between Usable and Rentable Square Feet

Sacha R - Friday, April 24, 2020

rentable sqft

Compared to renting or buying a home, renting an office space is in a league of its own. There are many terms within a commercial lease that you should be aware of so you can get the best deal and office for you.

A term that is often overlooked but that is important to know is the Gross-up Factor. This is the difference between usable and rentable square feet, with the difference being your proportionate share of common areas such as hallways and bathrooms.

For example, an office that has 3,000 usable square feet is usually measured at around 3,500 rentable square feet. While you can only use 3,000 square feet, you’ll be charged for the 3,500.

Comparing Usable and Rentable Square Feet

Usable Square Feet

For the most part, usable square feet includes all of the office area that is available to you to operate your business in. Conference rooms, break rooms, private offices, furniture, and equipment will all be in the usable square feet. If any storage space, supply closets or restrooms or designated for use by your company only, they’re also considered usable square feet.

Be aware that usable square feet can also contain pillars, recessed entries, and other small alcoves that might not be very useful. When you tour an office in person make note of any of these types of areas and subtract them from the usable square feet on the listing.

Rentable Square Feet

Rentable square feet is the usable square feet plus a percentage of the common areas in the building. These common areas include lobbies, hallways, bathrooms, conference rooms, and any other areas open to all tenants within the building.

A building owner can’t predict how much each tenant will use the common areas. Instead, it is figured as a pro-rata share. Each renter pays for the common areas in proportion to the amount of usable office space they’re renting.

What is Load Factor?

Rentable square feet is calculated using something called a load factor. To get the load factor, the rentable square feet of the entire building is divided by its usable square feet. If a building has 75,000 rentable square feet and 60,000 usable square feet, the load factor is 1.25.

Then, to calculate the rentable square feet for an individual tenant, the usable square feet is multiplied by the load factor. 6,500 usable square feet multiplied by the load factor of 1.25 is 8,125 rentable square feet. The monthly rent will be based on the 8,125 rentable square feet.

One thing to note is that some areas of a building are not considered rentable or usable. Elevator shafts, stairwells, and parking lots are all included in the gross square footage of a building but do not count towards rentable square feet.

Finding Your New Office

When you tour one of our commercial properties, we’ll be able to point out the rentable square feet and the usable square feet. We’ll also assist you in finding the ideal office space for you and your employees. With over 500,000 square feet of commercial and retail space, we’re confident you’ll find your next office.

Get in touch today, we’ll be happy to help you find your new office in the Capital Region.


Creative Office Design Focused on Productivity

Sacha R - Wednesday, April 08, 2020

creative office design

If severe enough, any type of pain can negatively affect productivity. In fact, the average reported reduction in work productivity was roughly 2.4 hours per week for adults with joint pain and 9.8 hours per week for adults with multisite chronic pain. While chronic pain can be from a pre-existing condition or the result of a trauma, it can also arise as a result of a person’s workplace.

Office jobs place workers at a high risk for musculoskeletal pain which affects the muscles, nerves, ligaments, and tendons. The pain can come from working in awkward postures, sitting for extended periods of time, and repetitive motions such as typing.

Musculoskeletal disorders related to work include:

  • Headaches due to strain in the neck or base of the head
  • Headaches caused by eye strain
  • Carpal tunnel syndrome
  • Tendinitis
  • Rotator cuff injuries
  • Trigger finger
  • Muscle strains and low back injuries

All of these disorders certainly cause enough pain to reduce a person’s productivity at work. However, with ergonomic furniture and creative office design, employers can ease the aches and pains their employees experience as well as increase productivity.

Healthy and Productive Workplace Design

Encourage Employees to Stand Up

As mentioned, sitting for a long time is unhealthy and leads to a multitude of immediate and long-term health problems. Even encouraging regular breaks is not enough as a lot of office work must be done at a desk. Employers can encourage their staff to stand up with adjustable desks and ergonomic work stations. A standing desk will help ease back pain and tension headaches, ultimately promoting greater levels of productivity.

Take A Seat

When employees do want to sit, it’s important that they have an ergonomic chair that supports them. What works for one person won’t work for everyone, though. Someone who is big and tall will have different needs than a petite person. Employers should have several different options for their employees to choose from or allow them to bring in their own chair.

No More RSI

Repetitive stress injuries, or RSI, are caused by performing a motion over and over again. For many office workers, typing at a keyboard all day that isn’t ergonomic can lead to pain and eventually carpal tunnel syndrome. Adjustable keyboard trays will allow team members to type in a position that is best for them instead of needing to scrunch their arms or hunch to reach the keyboard. With a comfortable setup, employees can enter a deep mode of concentration and do some of their best work!

Switch it Up

In addition to chronic pain, a stale environment can lead to a decrease in productivity. Part of a creative office design includes providing a variety of seating areas to spark inspiration and creativity. Allow employees to experience a change of scenery by encouraging the use of sofas, arm chairs, diner-style booths, or even bean bags! Staff should feel free to move around the office and sit where they feel most inspired and productive.

No-Work Zone

It’s no longer seen as admirable to be stressed, exhausted, and over-worked. Employers are recognizing that everyone needs a break in order to do their best work. Encourage downtime with a kitchen and dining tables that allow people to take proper lunch breaks instead of eating at their desks. If you have the room, a foosball table or giant chalkboard wall can contribute to a creative office design and motivate employees to relax and recharge.

A creative office can also be a productive office. Employers need to think outside the box to provide a work place that meets their employee's needs in terms of health, function, and inspiration. If your current office is not fulfilling these needs, it may be time to consider moving to a new office that you can truly make your own. Your team will reap the benefits and you’ll have a healthy, thriving staff.


How to Declutter Your Office Before Relocating

Sacha R - Friday, March 20, 2020

cluttered office

If you’re moving offices, you’re likely focused on boxing up your belongings and coordinating the move. You’re also missing out on an opportunity to declutter your current office so you can have a fresh start in your new space.

Just like moving apartments, decluttering your belongings will make for an easier and less expensive move. A clean office is also good for staff morale and promotes productivity. A clutter-free space will allow your staff to stay focused and do their best work.

So, grab your staff and start decluttering your current workspace so you can start fresh.

How to Declutter Before Moving to a New Office

Make sure to notify your office staff via email about a week before you plan on decluttering and organizing. This will give everyone time to clear their schedule and prepare. Send a reminder the day before in case anyone forgot.

The day of, ensure you have plenty of trash bags, cleaning supplies, and several bins for recycling, donations, and items that need to be shredded. Supplying lunch halfway through the day is a good way to keep staff motivated and thank them for their hard work.

You should also know how you’re going to dispose of items before you start clearing the office. Any hard drives or computers you’re getting rid of will need to be wiped clean so sensitive data can’t be accessed. Paper documents will need to be shredded and any unwanted furniture should be donated to a local charity or thrift shop. Research a couple of options and schedule a time for them to pick up the items.

If you don’t know where to begin, have each employee tackle their own desk. Get rid of clutter, sort through files, and clean out any desk drawers. From there, move on to storage closets, the kitchen, and other communal areas. Be ruthless with eliminating clutter so your move requires less time and less money!

Once every room and area has been organized and decluttered it’s time to dispose of it all. If you have a lot to throw away bring everything to a large dumpster rather than the garbage in your office.

Moving Forward

Now that your office is clean, it’s time to keep it that way. At your new office provide organizational tools so each employee can maintain a clean desk. Store supplies neatly in a closet and declutter and organize your office every few months. Organizational habits spread from the top down, so lead by example.

Still looking for your next office? Discover over 500,000 square feet of commercial space throughout Albany County. The team at Rosetti Properties can help you find the right office for your business and your staff. Get in touch to learn more!


Tips for Startups Renting an Office

Sacha R - Friday, March 06, 2020

startup office rental

As a startup, it’s only natural to start working out of your garage, home office, basement, or even kitchen table. However, as your business grows and becomes more successful your kitchen table probably won’t cut it. You need space to meet with clients, collaborate with your staff, and create separation from your home life.

Once you decide that you need more space, it’s time to start looking for your first office. But, where do you begin? What should you be looking for in an office?

Here are our tips for startups looking to rent their first office.

How to Find Your First Office Space

Why Do You Need an Office?

An office is a large expense to keep up with. Before you begin looking, take the time to evaluate why you need an office. Can you meet with clients at a coffee shop? Can you and your team collaborate over video conference or phone? If, after considering all of your options, you’ve decided you do need an office then it’s time to begin the search!

Give Yourself Time

The right office will not fall into your lap immediately. It takes time to find a leasing agent, commercial lawyer, decide on a property, and sign the lease. Allow yourself up to 12 months to find an office that will suit your needs and wants.

What Size Office Do You Need?

You obviously need more space than what you currently have, but how much more space do you need? The bigger the office the higher the rent, so be realistic with your needs. You want to have some room to grow but not so much that you have rooms you aren’t using.

Understand the Costs Associated with Renting an Office

Leasing an office costs more than just your monthly rent.

  • Leasing Agent and Attorney: It’s recommended that you work with both a leasing agent and a commercial lawyer, both of which cost a fee.
  • Base Rent: This is the monthly rent you will be paying
  • Utilities: If your base rent doesn’t include utilities, you’ll need to factor them in. Phone, internet, electricity, and heat all require a monthly bill. 
  • Security Deposit: Just like an apartment, your new office will require a security deposit.
  • Liability Insurance: Most spaces will require that you have liability insurance before you can move in.

Location, Location, Location

Where do you want your new mailing address to be? Before you pick what you think is an ideal location, consider where your staff and clients are. You don’t want to create a long commute for your team or ask clients to drive out of their way to meet with you. You should also consider any nearby cities; the closer you are to downtown the higher your rent will be. At this point, it may be wise to rent an office outside of the city.

Hire a Leasing Agent

A leasing agent works for you and has your best interests in mind. They also know the area and can offer you invaluable advice. Once you’ve decided on an office, they will be able to negotiate a deal that is in your favor. Without a leasing agent, you could end up agreeing to a rate much higher than if you had negotiated the price.

Renting from Rosetti Properties

Rosetti Properties is a well-known name in the Capital Region. We offer office space ideal for startups and established businesses alike. Whether you need 800 square feet or 8,000 square feet, we can show you a variety of options. Browse through our current commercial office space and get in touch to schedule a showing. We can’t wait to help you find your first office!


How Your Office Space Can Affect Company Culture

Sacha R - Friday, February 21, 2020

Company culture office design

Did you know that 94% of executives and 88% of employees believe a distinct workplace culture is important to business success? One of the biggest contributors to workplace culture is the office space. Office space can make or break a company and effects employee productivity, wellbeing, morale, and happiness. That’s lot of power for something many business owners consider an afterthought.

Here’s how office space can affect company culture and enable employers to build long term relationships with their employees.

Build a Culture of Inclusivity

In just a few years Millennials will make up a majority of the workforce. Organizations must change their office space and culture to accommodate the generation or risk poor employee retention and relationships.

One element of company culture that Millennials seek out is inclusivity. This is encouraged with open office plans, designated spaces for collaboration, and open-door policies.

Hotdesking is also becoming popular, making it easier for employees to work closely with a range of people rather than always sitting at the same desk. People are encouraged to move from desk to desk, getting to know their colleagues.

Break rooms and fun amenities like ping pong tables and comfortable lounge areas are also on the rise and are appealing to millennials. They encourage team bonding and make it easier for employees to interact with each other. In an office full of cubicles, it’s highly unlikely that people will interact or get to know one another.

Consider the Décor

We don’t decorate our homes with white walls, dull carpeting, and generic motivational posters, so why should an office be decorated that way? With a third of a person’s life spent at work, the environment should be comfortable as well as one that sparks creativity.

Color is an important tool as it can impact concentration as well as creativity. Shades of blue and green increase productivity, communication, and creativity, while yellow encourages happiness. Complete you space with intriguing artwork and dynamic furniture for a truly creative atmosphere.

Health and Wellbeing

A well-designed office is also beneficial for employee health and wellbeing. Natural light, greenery, ergonomic furniture, and outdoor work spaces all have a positive effect on employee mood. In fact, plants in offices can reduce stress, increase productivity, and even bring down sickness and absence rates.

93% of workers in the tech industry said they would stay longer at a company that offered healthier workplace benefits. While this does include benefits such as gym memberships and healthy snacks, it also includes the workplace environment.

Improve the health and welling being of your office with standing desks, meetings that take place while going on a walk, and offering yoga once a week to anyone who would like to participate. These types of benefits make employees feel cared about and like their employer is looking out for them.

Even with so much time spent at work, many employees indicate that more can be done to make their workplace better. With countless benefits of thoughtful office design, it’s time for company owners to make a change. When a company’s culture fosters inclusivity and wellbeing, the business will reap the rewards!


The Future of Office Design

Sacha R - Tuesday, February 04, 2020

Future Office Designs

Office design has come a long way in the past decade or so. Gone (for the most part) are the rows of cramped desks where all you can hear is the sound of typing. Even cubicles have gone by the wayside in exchange for more open office plans that encourage collaboration and communication. However, as we head into a new decade office design is continuing to evolve. Activity-based working spaces are becoming popular and open offices are not as wonderful as they once seemed.

So, when you close your eyes and picture what your office looks like in 5 years, what do you see? Let’s take a look at the possibilities.

Different Office Designs for Different Tasks

As mentioned, open office plans are not as popular as they once were. Office space design has to balance two things, the productivity of staff and whether it’s fit for purpose. Many people who work in an open office have reported that they aren’t as productive compared to if they had a private space to work.

This common finding has lead business owners and office space designers to rethink the modern office layout. Recent trends are geared toward being a place of socialization rather than a place to work, and, as a result, employee productivity is suffering.

To combat this, many modern companies are now creating spaces within the office for different activities. Each employee may have their own office but can easily move to a room with a whiteboard to work on a team project or head to the lounge to relax and eat lunch. There may be private “phone booths” for people to make calls in while the rest of the office is open and features tables for people to work at.

The objective is to provide employees with different spaces to be productive depending on the task.

The Future of Design

There’s no way to predict the future, but after evaluating current social trends, issues, and advancements in technology, we can take a guess as to what office design in the near future may look like.

Sustainability Efforts

Millennials and members of the Gen Z generation who are beginning to enter the workforce value sustainability. If they’re forced to pick between two companies to work for, they’re more likely to pick the one that makes more of an effort to be sustainable. Sustainable materials and energy from solar panels are just two of the many way’s companies can start to be more environmentally friendly.

Customizable Office Spaces

Beyond designing spaces for different types of work, creating customizable office spaces is a growing trend. Modular furniture, walls that double as whiteboards, and walls that can be slid in one way or another all promote flexibility and productivity.

Windows for Walls

Everyone likes more windows! Natural light increases productivity and a person’s happiness. Office designs are featuring larger windows and more of them! They’re also incorporating outdoor workspaces so meetings can happen outside in the fresh air. Dark and stuffy offices are quickly becoming a thing of the past.

Finding a New Commercial Office Space

Do you feel inspired to create a more modern office design? Our commercial buildings are "A" rated and offices can be altered and/or built to meet the needs of your business! Whether you want an open plan, individual offices, or something in between, we can make it happen. Browse through our available properties today and contact us to schedule a tour!

How to Successfully Implement a Workplace Wellbeing Program

Sacha R - Tuesday, January 07, 2020

workplace wellbeing

Prolonged time spent sitting in an office environment has proven to have serious negative side effects on workers. Permanently bent backs from hunching over a computer all day, swollen eyes, poor blood flow, and weak muscles are just a few of the health concerns from being exposed to an office environment for many years. Even more concerning is the increased risk for musculoskeletal disorders, cancer, heart disease, and more.

Author and futurist William Higham says, “Unless we make radical changes to our working lives, such as moving more, addressing our posture at our desks, taking regular walking breaks or considering improving our work station set up, our offices are going to make us very sick.”

Thankfully, many employers are starting to take the initiative and make those radical changes.

What is Wellbeing?

Many workers are becoming more conscious of what working in an office can do to their health. As a result, companies that make employee health and wellbeing a priority are more attractive to applicants and have better employee retention. Employee wellbeing is linked to employee engagement and productivity, and an organization only becomes stronger with better engagement.

So what is employee wellbeing?

Employee wellbeing is about how your job, which includes responsibilities, expectations, stress level, and environment, affects your overall health and happiness.

While wellbeing is certainly about exercise and nutrition, it’s also about mood and cognition. It’s about understanding your employees from a holistic perspective, taking into account the totality of their lives, and considering their overall quality of life.

Implementing a Workplace Wellbeing Program

The first step to successfully implementing a workplace wellbeing program is to nominate a leader. If too many people try to run the show the program might never see the light of day. Choose one or two people from the HR department to spearhead the program and ensure that other employees know that they’re the points of contact.

Once there is a team to lead the program, they should begin surveying staff members to learn what it is they want. Some important topics to cover include:

  • Current health habits, including general information about diet and exercise
  • If the workplace set up can support either of these things
  • Knowledge about healthy lifestyles and barriers to change
  • Which activities they’d like to participate in at work
  • How can these be put in place at work?
  • Discussion around the mental demands of the job, and any perceived problems
  • Working relationships
  • General levels of support and preparation offered to staff members

Once your team has answered these questions, it will be easier to decide what programs and incentives to put into place. Did a lot of people complain about sitting too much? Try implementing walking meetings or standing desks. If unhealthy snacks are the issue, find some healthier ones to order the next time the office is out.

You should also consider the specific challenges your industry faces. Not all jobs have the same work environments and therefore they should not have the same workplace wellbeing strategy either.

For many office-based companies, issues at work are due to cramped conditions, poor space planning, a lack of ergonomic furniture, and bad air quality. Some of the problems can be addressed by encouraging collaboration, learning how to use the space you’re in better, or switching up the interior design.

Remember that no plan will be perfect the first time around. Be prepared to make revisions as time progresses and people try out the new additions to the office.

A Few Simple Changes

While a more robust wellbeing program may take some time to develop, there are some simple changes that can be implemented in just a few weeks.

  • Offer Yoga classes during lunch
  • Establish a walking group
  • Encourage people to have meetings outside or go for a walk during the meeting
  • Supply healthier snacks
  • Provide standing desks so people can take a break from sitting
  • Urge sick employees to stay home
  • Decorate with plants – they’ve been proven to boost people’s mood

Switch Up Your Office

If your current office is not conducive to a workplace wellbeing program, it may be time to move. An office with better lighting, more space, and a better layout will increase employee happiness and productivity.

Ready to start the search? Rosetti Properties owns and manages approximately 500,000 square feet of commercial and retail space in Albany County. Our buildings are “A” rated and can be altered and/or built to meet the needs of your business, meaning your office wellbeing program is within reach!

Explore our properties for rent or contact us today!


How Gen Z Will Impact Your Workforce

Sacha R - Friday, December 27, 2019

gen z worker

Just as you’ve started to get a handle on what Millennials look for in a prospective employer and company, a new generation of workers is on the horizon. The iGeneration, or Generation Z, are those born between 1995 and 2010, with the oldest being about 23 and just entering the workforce.

The U.S. Census Bureau indicates that in the next two years, 20% of the U.S. workforce will be comprised of this generation. What does this new generation want from their employer and how do you market to them? Understanding how to adapt your workplace culture to the needs of this newest generation will help give your company a competitive edge.

What Gen Z Wants from an Employer

While members of Generation Z are constantly connected and consume media from multiple sources, they still value in-person communication and contact.

Gen Z is looking for the following from their employer:

  • Frequent interactions with organizational leaders (40% desire daily interactions)
  • Regular feedback about their performance
  • Face-to-face interactions

Management must be actively involved in the progression of their careers. A strategy should be in place to provide this generation with mentorship, sponsorship, and one-one-guidance.

To do so, management at your company should implement weekly or bi-weekly one-on-ones. This is an opportunity to openly discuss the status of projects, any concerns or hardships, and new ideas. It’s also an opportunity for management and employees to get to know one another.

One survey found that 16% of Gen Z’ers value their relationships with coworkers and 15% highlighted the importance of supervisor interactions. Weekly check-ins will show Gen Z’ers that they are valued within the company and give them an opportunity to form connections with their supervisors.

There should also be goals in place that will help them actively advance in their careers. Check in on the status of the goals and provide valuable feedback. This feedback should be given in-person, as 53% of Generation Z say they prefer in-person discussion over instant messaging or email. Just as you were getting used to communicating over Slack, it’s time to switch it up again!

How to Market to Gen Z

Your marketing strategy for Gen Z should look different compared to your strategy to advertise to Millennials. It should be personalized, optimized for multiple platforms, and contain interactive and stimulating elements.

81% of respondents in one survey indicated that they use social media to find out more about products. They’re connecting with brands through their social networks and communicating with others who like the same products. Focus the majority of your efforts and money on engaging with customers on social media.

Ads, as well as organic posts, should contain interactive graphics, aesthetically pleasing photos, and fun, but short, videos. Anything that will make Gen Z customers want to share your content with their friends. Brands that are not taking full advantage of the real-time engagement that social media provides are missing the boat on reaching an entire generation.

Generation Z is also never without their phones, so it’s imperative that your advertisements and website are mobile-friendly. If you’re a retail brand, consider utilizing the “click-to-shop” option on Instagram to allow your audience to have an even easier shopping experience.

As employees, Gen Z’ers want frequent interactions with supervisors and company leaders. They value relationships and want one-on-one time with managers. As shoppers, Gen Z’ers are everywhere at once, so it’s important to diversify your marketing efforts. Identify the platforms your audience uses the most and make sure you have a presence.

Generation Z has already begun to shift the workforce, so the time to adapt is now.